Tuesday, 19 September 2017

News


Daily Mail


Below is an analysis of the Mail Online...

http://www.dailymail.co.uk/ushome/index.html

The Mail Online, and its physical counterpart the daily mail, are more right wing newspapers as a whole and take the form of soft news about celebrities and scandals to attract a lower to middle class audience. This is seen in the side bar on the right with advertisements and news articles showing a general "click bait" title to the stories and advertisements, such as "Furry cute! Hugh Jackman's wife Deborra-Lee Furness and their daughter Ava, 12, take their adorable dogs for a stroll in New York..."

This clearly is formatted in an easy and understandable way, seen in the article to the right. Well written with a low reading age, using typical techniques of a tabloid newspaper to create as wide of an audience as possible. This, however, is the most accessible and popular online news provider, as most people want to ignore the socio-political intricacies of the modern world, such as the reason North Korea is actually doing or the different positions of communism, such as Marxism, Leninism, Marxism-Leninism and Stalinism. However, personally I can't blame them for dong this, as this is the only way to stay a float in a collapsing and failing form of media.

The Mail Online's main revenue is from the ads, this is why the advertisements are much more prominent in this website.

The Guardian


Below is an analysis of The Guardian...

https://www.theguardian.com/uk


The Guardian, with the physical counterpart being named the same thing, are more left wing newspaper as a whole and take the form of hard news, including the political strife of the LGBTQIA+ community and the political instability of the UK and the House of Commons with the weak percentage the conservatives have. This is seen in the general layout of the website, with most stories having less space than before, with only one article being less serious, even though the article exclaims the white washing of media, quite a serious problem as most of the Oscars is conquered by white actors.

This clearly is formatted in a clear way, with an excessive amount of writing as seen in the article to the right. Well written with a high reading age and a needed high understanding of the world, economy and socio-political issues, using typical broadsheet techniques in a compact fashion, named Berliner, to reach a wider audience than broadsheet newspaper could, however, not as many as a tabloid could. There is also a less demanding force of ads n the guardian, that is clear and evident in the two pictures when compared together. Most of the people who read this are probably young, left wing and expect more, as this layout of website is ten times more professional in aesthetic than the Online Mail could ever be.

The Guardian's main revenue is donations, keeping the socialist ideologies alive in the brand

No comments:

Post a Comment